Client solutions · Technical product support · Ad tech
Turn complex
customer problems
into scalable product improvement.
More than 15 years solving high-value advertiser challenges across digital advertising, analytics and commerce platforms.
01 / Profile
Technical depth.
Customer empathy.
Operational scale.
Gus translates customer pain points into practical product, support and operational improvements.
His work combines data analysis, deep technical troubleshooting and close collaboration with Engineering and Product teams. His background includes high-value advertiser support, vendor operations, escalation prevention, analytics and enablement across global advertising platforms.
Selected experienceMeta / FacebookMicrosoftaQuantive
02 / Expertise
Built for high-stakes customer and product environments.
A combination of technical investigation, operational leadership and cross-functional execution developed across complex global platforms.
Client Solutions
Own complex customer issues, manage communications and drive resolution for high-value advertisers.
Technical Troubleshooting
Investigate JavaScript, HTML, HTTP, API, product behaviour and platform integration issues.
Data Analysis
Use SQL, KPI design and Tableau dashboards to quantify impact and guide prioritisation.
Escalation Prevention
Identify root causes, recurring patterns and system bugs before they become repeated escalations.
Vendor Operations
Lead contractors and external support teams through operational oversight and performance management.
Product Partnership
Translate customer friction into structured input for Engineering, Product and roadmap planning.
03 / Experience
“The best support work does more than resolve a ticket—it makes the product and the operation better.”
Professional timeline
From customer issue
to product signal.
2024—2026Meta
Lead Business Product Specialist
Tier 3 support, high-priority escalations, SQL analysis, vendor leadership, KPI dashboards and product roadmap collaboration.
2018—2023Facebook / Meta
Technical Product Specialist
Deep technical support across Ads Manager, Commerce, Catalog, Shops, Pixel, attribution and analytics products.
2013—2017Facebook
Tier 2 Escalation Engineer
Second-line escalation support for Atlas clients, technical integrations, documentation and cross-functional product testing.
2008—2013Microsoft
Technical Support Engineer
Advertiser and publisher support across the Microsoft Media Network, UK and EMEA.
2007—2008aQuantive
Client Campaign Coordinator
Campaign delivery, quality assurance, optimisation and performance reporting across MSN EMEA programmes.
04 / Approach
Resolve the issue.
Understand the pattern.
Improve the system.
Diagnose
Reproduce the behaviour, isolate the failure and establish customer and business impact.
Align
Coordinate Engineering, Product, Sales, Account and support stakeholders around the path forward.
Scale
Document the learning, improve workflows and prevent the same friction from repeating.